A woman-owned Creative Agency

Jane Clark and Jenn Wells, Co-Founders of BrandSwan, a Delaware branding company

Co-Founders Jenn Wells & Jane Clark

A Woman-owned Creative Agency in Newark, Delaware

BrandSwan helps professionals, small businesses and nonprofits break away from the flock through story-driven branding, web design & marketing. We have a soft spot or helping nonprofits, small businesses, and changemakers in every industry change the world, or at least change their own piece of it. We are a 100% woman-owned creative agency in Newark, Delaware.

Meet the Team

BrandSwan

How It All Began…

Jane and Jenn were designers, business owners, and friends. Despite a decade of running their own separate businesses, Teakettica and Jenn Wells Design, they knew they wanted to collaborate on something. While the idea of working together had been tossed around, the co-founders didn’t have a solid idea of what that would look like until late 2019, when Jenn confided to Jane that she was planning on leaving her then full-time job to focus on running a business. Within 30 seconds, Jane had called her friend to get the details and started a conversation that would continue for several months and result in the founding of BrandSwan LLC in February of 2020.

In July of 2020, Teakettica and Jenn Wells Design officially merged, and the rest is history! BrandSwan is a 100% woman-owned creative agency and while we’re continuing to expand our team and our service offerings, our core values remain rooted in people and the desire to help our community grow as we do.

Our Vision & Values

We are surrounded by awesome people doing awesome things. And all too frequently, they don’t realize it. Our business friends struggle with imposter syndrome, self-doubt, and constant obstacles that chip away at their self-esteem. BrandSwan was created as an affirmation of our clients’ and friends’ awesomeness so that they, and the rest of the world, can see what we see. We unveil their inner confidence, power, and value so they can soar.

"I want my business to be more than just a money generator. Nonprofits work to change the world every day, and by helping a small business owner you can change their entire world.”

— BrandSwan Co-Founder Jenn Wells

"When I founded Teakettica in 2009, it was created mostly out of necessity. In contrast to that, BrandSwan was created with thoughtfulness and vision."

— BrandSwan Co-Founder Jane Clark

Our Approach

BrandSwan’s approach focuses on our core strengths — branding and marketing — and applies them strategically for our clients’ industries. The right brand helps businesses and nonprofits cut through the noise of competitors and corporations to stand out and receive recognition for the work they’re doing. Meanwhile, marketing translates that brand into meaningful conversations, leads, and, eventually, income.