BrandSwan Live

An educational series from BrandSwan featuring experts and entrepreneurs covering topics that impact our lives and businesses.
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Getting (and Providing) Value from Student Internships with Ted Folytn

Getting (and Providing) Value from Student Internships with Ted Folytn

Student internships can be a boon for both student and organization. But too many of us struggle with the same issues: not knowing how to delegate effectively, struggling to communicate ideas and expectations, and/or forgetting that we owe it to interns to provide value by teaching them and not just reap the benefits of inexpensive labor.

Ted Foltyn is the Internship Coordinator for the UD Horn Entrepreneurship Program and will be joining us to discuss how to overcome those pitfalls and both get and give value from internships.

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Building a Business & Overcoming Obstacles with Jean Milfort

Building a Business & Overcoming Obstacles with Jean Milfort

Everyone’s story is a little different, and we all have things to learn from and share with each other. In this interview, we’ll learn about Jean Milfort’s business, JSM Transport, and how he grew it from a single pickup truck to a fleet of 5 moving vehicles with a full team of movers. We’ll also discuss some of the obstacles Jean has faced as a business owner, and how race played into that.

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Don’t Be a Jerk: Tips for Politically Conscious Businesses with Krystal Woodworth

Don’t Be a Jerk: Tips for Politically Conscious Businesses with Krystal Woodworth

In recent generations, there’s been a shift in what’s expected of businesses. Millennials and Generation Z are more likely to research a business before buying from them, want businesses to share their values, and can tell when businesses are being inauthentic. So does the compartmentalization of business and personal life make sense anymore? And if we do want to start sharing our personal views and values in our business, how do we do it in a way that’s helpful and not harmful?

As the Vice-Chair of the Libertarian Party of Maryland, Krystal Woodworth has plenty of practice discussing politics on and offline. Krystal is also an administrative and marketing assistant for small businesses and is joining us to share techniques and tips for politically conscious businesses who want to engage in political discourse.

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Let’s Talk Word-of-Mouth Marketing with Bruna Coutinho

Let’s Talk Word-of-Mouth Marketing with Bruna Coutinho

Getting a business going is tough! There are so many different ways to try to bring in new leads, but networking and referrals are by far the most powerful. We’re bringing in Bruna Coutinho to talk about word-of-mouth marketing in this interactive interview.

Bruna is the owner of Bruna’s Cleaning Service and, until recently, had zero online presence. Despite this, she managed to grow her business from a single-person cleaning company to a team of 3+. Watch to hear how Bruna grew her business and learn about the power of referrals (and how to find the first couple of clients to get those referrals!).

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Budget-Friendly Mail Marketing with Rebecca Lennon

Budget-Friendly Mail Marketing with Rebecca Lennon

In Delaware, things are gradually starting to open back up, BUT there’s a good chance your target audience will still prefer a somewhat hands-off outreach strategy. We’ve talked about social media and online networking, but what about mailers? Learn about print and traditional mail, how to do it affordably for small businesses, and why it’s not as complicated as it might look at first glance with Rebecca Lennon from DLS Creative.

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