In recent generations, there’s been a shift in what’s expected of businesses. Millennials and Generation Z are more likely to research a business before buying from them, want businesses to share their values, and can tell when businesses are being inauthentic. So does the compartmentalization of business and personal life make sense anymore?
And if we do want to start sharing our personal views and values in our business, how do we do it in a way that’s helpful and not harmful? As the Vice-Chair of the Libertarian Party of Maryland, Krystal Woodworth has plenty of practice discussing politics on and offline. Krystal is also an administrative and marketing assistant for small businesses and is joining us to share techniques and tips for politically conscious businesses who want to engage in political discourse.