What IS Content Marketing? And What Goes in a Marketing Plan?

What IS Content Marketing? And What Goes in a Marketing Plan?

What IS Content Marketing? And What Goes in a Marketing Plan? First things first. Let’s make sure we’re all working off the same definition of content marketing. Content Marketing Sometimes people say digital marketing, sometimes content marketing, but what does it...
Which Metrics Matter — A Guide to Marketing Analytics

Which Metrics Matter — A Guide to Marketing Analytics

Which Metrics Matter? A Guide to Marketing Analytics Should you go for reach or impressions? How many followers should you be aiming for? Do any of these marketing analytics numbers even really mean anything? The answer to that last question is yes. Most of the...
How to Transition In-Person Events to Online Events

How to Transition In-Person Events to Online Events

Event Marketing How to Take In-Person Events Online Improvise. Adapt. Overcome. If you haven’t already made this your mantra to get through the coronavirus pandemic, you might want to adopt it. COVID-19 has drastically changed our working and social atmosphere for the...
How to Define Your Target Audience

How to Define Your Target Audience

How to Define Your Target Audience Demographics, Psychographics, Motivators, and Obstacles Your target audience is your client base or your ideal customer. (We’ve even heard it referred to as “ideal client avatar” but why use more words than you need...