Which Metrics Matter — A Guide to Marketing Analytics

Which Metrics Matter — A Guide to Marketing Analytics

Which Metrics Matter? A Guide to Marketing Analytics Should you go for reach or impressions? How many followers should you be aiming for? Do any of these numbers even really mean anything? The answer to that last question is yes. Most of the numbers do mean something,...
Why You Need a Website

Why You Need a Website

 This is a difficult post to write because it seems so intuitive to me. But I realize not everyone thinks or uses technology or even runs a business the same way. So let’s talk about the value of websites. 1. Websites Give You Credibility I hate that this is my...