What is Branding and What Goes in a Brand Book?

What is Branding and What Goes in a Brand Book?

What IS Branding? And What Goes in a Brand Book?  Ask someone what branding is and you’ll get a LOT of different answers. From how you present yourself to what people say about you when you’re not in the room, branding encompasses everything from the...

How to Define Your Target Audience

How to Define Your Target Audience Demographics, Psychographics, Motivators, and Obstacles Your target audience is your client base or your ideal customer. (We’ve even heard it referred to as “ideal client avatar” but why use more words than you need...