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Resources

Marketing analytics tracker preview

Marketing Analytics Tracker

If you’ve ever wondered which numbers to track and what they mean, this resource is for you! The analytics tracker provides a templated approach to analytics that focuses on the metrics that really matter AND includes formulas to do the math for you for quarterly reviews. Start making sense of your metrics today!

Event Promotion Checklist preview

Event Promotion Checklist

Save time and improve event ROI with this simple, easy checklist to manage your event promotion, setup, sharing, and follow up. Streamline your event promotion efforts now!

News

BrandSwan Live

Getting (and Providing) Value from Student Internships with Ted Folytn

Getting (and Providing) Value from Student Internships with Ted Folytn

Student internships can be a boon for both student and organization. But too many of us struggle with the same issues: not knowing how to delegate effectively, struggling to communicate ideas and expectations, and/or forgetting that we owe it to interns to provide value by teaching them and not just reap the benefits of inexpensive labor.

Ted Foltyn is the Internship Coordinator for the UD Horn Entrepreneurship Program and will be joining us to discuss how to overcome those pitfalls and both get and give value from internships.

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Building a Business & Overcoming Obstacles with Jean Milfort

Building a Business & Overcoming Obstacles with Jean Milfort

Everyone’s story is a little different, and we all have things to learn from and share with each other. In this interview, we’ll learn about Jean Milfort’s business, JSM Transport, and how he grew it from a single pickup truck to a fleet of 5 moving vehicles with a full team of movers. We’ll also discuss some of the obstacles Jean has faced as a business owner, and how race played into that.

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Don’t Be a Jerk: Tips for Politically Conscious Businesses with Krystal Woodworth

Don’t Be a Jerk: Tips for Politically Conscious Businesses with Krystal Woodworth

In recent generations, there’s been a shift in what’s expected of businesses. Millennials and Generation Z are more likely to research a business before buying from them, want businesses to share their values, and can tell when businesses are being inauthentic. So does the compartmentalization of business and personal life make sense anymore? And if we do want to start sharing our personal views and values in our business, how do we do it in a way that’s helpful and not harmful?

As the Vice-Chair of the Libertarian Party of Maryland, Krystal Woodworth has plenty of practice discussing politics on and offline. Krystal is also an administrative and marketing assistant for small businesses and is joining us to share techniques and tips for politically conscious businesses who want to engage in political discourse.

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Top 10 Women

Nonprofit & Ethical Business Series

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