The Quill
Resources
5 Hard Truths About Marketing
5 hard truths about marketing to give you a more realistic idea of what to expect from a marketing plan or marketing team.
Which Metrics Matter — A Guide to Marketing Analytics
Which Metrics Matter?A Guide to Marketing AnalyticsShould you go for reach or impressions? How many followers should you be aiming for? Do any of these numbers even really mean anything? The answer to that last question is yes. Most of the numbers do mean something,...
Setting Goals for… Your Brand! (aka Brand Effectiveness)
Happy New Year, everyone! Naturally, my first post of 2018 is a goals post, but I'll be covering something that too few people discuss. How to set goals for, and assess the effectiveness of, your brand. As a graphic designer, I know exactly how hard it can be to set...
5 Hard Truths About Marketing
5 Hard Truth About MarketingClearing Up Common Marketing MisconceptionsWe love marketing. The strategy, the analytics,...
Getting (and Providing) Value from Student Internships with Ted Folytn
Student internships can be a boon for both student and organization. But too many of us struggle with the same issues:...
Building a Business & Overcoming Obstacles with Jean Milfort
Everyone’s story is a little different, and we all have things to learn from and share with each other. In this...
Don’t Be a Jerk: Tips for Politically Conscious Businesses with Krystal Woodworth
In recent generations, there’s been a shift in what’s expected of businesses. Millennials and Generation Z are more...
Let’s Talk Word-of-Mouth Marketing with Bruna Coutinho
Getting a business going is tough! There are so many different ways to try to bring in new leads, but networking and...
Celebrating Black Business Month with Our Friends, Partners & Clients
First, some background! For those of you who don’t know, August is National Black Business Month and it’s not a new...