5 hard truths about marketing to give you a more realistic idea of what to expect from a marketing plan or marketing team.
Which Metrics Matter?A Guide to Marketing AnalyticsShould you go for reach or impressions? How many followers should you be aiming for? Do any of these numbers even really mean anything? The answer to that last question is yes. Most of the numbers do mean something,...
Setting Goals for... Your Brand! How to Measure Brand Effectiveness Happy New Year, everyone! The New Year is a perfect time to discuss goals but today we'll be covering something that too few people discuss: How to set goals for, and assess the effectiveness of, your...
Inspired by the successful virtual events they had attended over the summer, BrandSwan Co-Founders Jenn Wells and Jane Clark are launching their 2nd virtual event.
Recently, someone told us they think of our company (and working with us) as a safe space. We were incredibly touched and honored to be thought of that way.
First, some background! For those of you who don’t know, August is National Black Business Month and it’s not a new...
Student internships can be a boon for both student and organization. But too many of us struggle with the same issues: not knowing how to delegate effectively, struggling to communicate ideas and expectations, and/or forgetting that we owe it to interns to provide value by teaching them and not just reap the benefits of inexpensive labor.
Ted Foltyn is the Internship Coordinator for the UD Horn Entrepreneurship Program and will be joining us to discuss how to overcome those pitfalls and both get and give value from internships.
Everyone’s story is a little different, and we all have things to learn from and share with each other. In this interview, we’ll learn about Jean Milfort’s business, JSM Transport, and how he grew it from a single pickup truck to a fleet of 5 moving vehicles with a full team of movers. We’ll also discuss some of the obstacles Jean has faced as a business owner, and how race played into that.
In recent generations, there’s been a shift in what’s expected of businesses. Millennials and Generation Z are more likely to research a business before buying from them, want businesses to share their values, and can tell when businesses are being inauthentic. So does the compartmentalization of business and personal life make sense anymore? And if we do want to start sharing our personal views and values in our business, how do we do it in a way that’s helpful and not harmful?
As the Vice-Chair of the Libertarian Party of Maryland, Krystal Woodworth has plenty of practice discussing politics on and offline. Krystal is also an administrative and marketing assistant for small businesses and is joining us to share techniques and tips for politically conscious businesses who want to engage in political discourse.
Top 10 Women
Dr. Teri Quinn Gray is the Technology Operations & Portfolio Manager with DuPont Transportation and Industrial (T&I) business. She is an inspiration to women who want to work in the STEM field.
Rebecca Simeone Lennon created the Graphic Design & Color Print Department at DLS Discovery Creative. Whether it’s photography or designs, she puts her heart and soul into everything she works on.
Jennifer Vitak is an Insurance Agent at Liberty Mutual Insurance and the organizer for Women United. She’s a networking expert and brings a ray of sunshine to every event she’s attending.
Nonprofit & Ethical Business Series
Education Beyond the Ordinary Interview with Catherine Lindroth Founder of Summer Collab An electric thrill fills the...
Education, Support, & Advocacy – An Interview with Jenn Seo of Mental Health Association in Delaware
Education, Support & Advocacy Interview with Jenn Seo Deputy Director of Mental Health Association in Delaware...
Voting, Political Nonprofits, and Marketing with Minimal Funding – Interview with Kim Wells of LWV DE
Voting & Marketing with Minimal Funding Interview with Kim Wells VOTE411 Coordinator for League of Women Voters of...