The Quill
Resources
5 Hard Truths About Marketing
5 hard truths about marketing to give you a more realistic idea of what to expect from a marketing plan or marketing team.
Which Metrics Matter — A Guide to Marketing Analytics
Which Metrics Matter?A Guide to Marketing AnalyticsShould you go for reach or impressions? How many followers should you be aiming for? Do any of these numbers even really mean anything? The answer to that last question is yes. Most of the numbers do mean something,...
Setting Goals for… Your Brand! (aka Brand Effectiveness)
Happy New Year, everyone! Naturally, my first post of 2018 is a goals post, but I'll be covering something that too few people discuss. How to set goals for, and assess the effectiveness of, your brand. As a graphic designer, I know exactly how hard it can be to set...
Safe Spaces — A Letter from Our Co-Founders
Recently, someone told us they think of our company (and working with us) as a safe space. We were incredibly touched and honored to be thought of that way.
5 Hard Truths About Marketing
5 hard truths about marketing to give you a more realistic idea of what to expect from a marketing plan or marketing team.
Getting (and Providing) Value from Student Internships with Ted Folytn
Student internships can be a boon for both student and organization. But too many of us struggle with the same issues: not knowing how to delegate effectively, struggling to communicate ideas and expectations, and/or forgetting that we owe it to interns to provide value by teaching them and not just reap the benefits of inexpensive labor.
Ted Foltyn is the Internship Coordinator for the UD Horn Entrepreneurship Program and will be joining us to discuss how to overcome those pitfalls and both get and give value from internships.
Building a Business & Overcoming Obstacles with Jean Milfort
Everyone’s story is a little different, and we all have things to learn from and share with each other. In this interview, we’ll learn about Jean Milfort’s business, JSM Transport, and how he grew it from a single pickup truck to a fleet of 5 moving vehicles with a full team of movers. We’ll also discuss some of the obstacles Jean has faced as a business owner, and how race played into that.
Don’t Be a Jerk: Tips for Politically Conscious Businesses with Krystal Woodworth
In recent generations, there’s been a shift in what’s expected of businesses. Millennials and Generation Z are more likely to research a business before buying from them, want businesses to share their values, and can tell when businesses are being inauthentic. So does the compartmentalization of business and personal life make sense anymore? And if we do want to start sharing our personal views and values in our business, how do we do it in a way that’s helpful and not harmful?
As the Vice-Chair of the Libertarian Party of Maryland, Krystal Woodworth has plenty of practice discussing politics on and offline. Krystal is also an administrative and marketing assistant for small businesses and is joining us to share techniques and tips for politically conscious businesses who want to engage in political discourse.
Let’s Talk Word-of-Mouth Marketing with Bruna Coutinho
Getting a business going is tough! There are so many different ways to try to bring in new leads, but networking and referrals are by far the most powerful. We’re bringing in Bruna Coutinho to talk about word-of-mouth marketing in this interactive interview.
Bruna is the owner of Bruna’s Cleaning Service and, until recently, had zero online presence. Despite this, she managed to grow her business from a single-person cleaning company to a team of 3+. Watch to hear how Bruna grew her business and learn about the power of referrals (and how to find the first couple of clients to get those referrals!).