The Quill

Resources

Marketing analytics tracker preview

Marketing Analytics Tracker

If you’ve ever wondered which numbers to track and what they mean, this resource is for you! The analytics tracker provides a templated approach to analytics that focuses on the metrics that really matter AND includes formulas to do the math for you for quarterly reviews. Start making sense of your metrics today!

Event Promotion Checklist preview

Event Promotion Checklist

Save time and improve event ROI with this simple, easy checklist to manage your event promotion, setup, sharing, and follow up. Streamline your event promotion efforts now!

Getting (and Providing) Value from Student Internships with Ted Folytn

Getting (and Providing) Value from Student Internships with Ted Folytn

Student internships can be a boon for both student and organization. But too many of us struggle with the same issues: not knowing how to delegate effectively, struggling to communicate ideas and expectations, and/or forgetting that we owe it to interns to provide value by teaching them and not just reap the benefits of inexpensive labor.

Ted Foltyn is the Internship Coordinator for the UD Horn Entrepreneurship Program and will be joining us to discuss how to overcome those pitfalls and both get and give value from internships.

read more
Building a Business & Overcoming Obstacles with Jean Milfort

Building a Business & Overcoming Obstacles with Jean Milfort

Everyone’s story is a little different, and we all have things to learn from and share with each other. In this interview, we’ll learn about Jean Milfort’s business, JSM Transport, and how he grew it from a single pickup truck to a fleet of 5 moving vehicles with a full team of movers. We’ll also discuss some of the obstacles Jean has faced as a business owner, and how race played into that.

read more
Don’t Be a Jerk: Tips for Politically Conscious Businesses with Krystal Woodworth

Don’t Be a Jerk: Tips for Politically Conscious Businesses with Krystal Woodworth

In recent generations, there’s been a shift in what’s expected of businesses. Millennials and Generation Z are more likely to research a business before buying from them, want businesses to share their values, and can tell when businesses are being inauthentic. So does the compartmentalization of business and personal life make sense anymore? And if we do want to start sharing our personal views and values in our business, how do we do it in a way that’s helpful and not harmful?

As the Vice-Chair of the Libertarian Party of Maryland, Krystal Woodworth has plenty of practice discussing politics on and offline. Krystal is also an administrative and marketing assistant for small businesses and is joining us to share techniques and tips for politically conscious businesses who want to engage in political discourse.

read more
Let’s Talk Word-of-Mouth Marketing with Bruna Coutinho

Let’s Talk Word-of-Mouth Marketing with Bruna Coutinho

Getting a business going is tough! There are so many different ways to try to bring in new leads, but networking and referrals are by far the most powerful. We’re bringing in Bruna Coutinho to talk about word-of-mouth marketing in this interactive interview.

Bruna is the owner of Bruna’s Cleaning Service and, until recently, had zero online presence. Despite this, she managed to grow her business from a single-person cleaning company to a team of 3+. Watch to hear how Bruna grew her business and learn about the power of referrals (and how to find the first couple of clients to get those referrals!).

read more

Stay Connected

Join our newsletter for something fresh off the press every month.