The Quill

Which Metrics Matter – A Guide to Marketing Analytics

Should you go for reach or impressions? How many followers should you be aiming for? Do any of these numbers even really mean anything? The answer to that last question is yes. Most of the numbers do mean something, but some are more important than others, and, if...

Event Marketing – How to Take In-Person Events Online

Improvise. Adapt. Overcome. If you haven’t already made this your mantra to get through the coronavirus pandemic, you might want to adopt it. COVID-19 has drastically changed our working and social atmosphere for the foreseeable future. So we could all duck our heads...

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